Josh Arguello

Hello,

I'm Josh Arguello

Digital Marketing Expert & Entrepreneur

With 5+ years of progressive professional experience with a focus on integrated marketing communications, including brand building, creative direction, and social media growth, I‘ve grown to understand the complexities of the marketing world and contribute my success to the following statements.
 
  • Success Comes From Standing Out. Not Fitting In.
  • Make It Simple, But Significant.
  • Advertising Is Based on One Thing: Happiness
  • Innovation Distinguishes Between a Leader and a Follower

These values are at the core of every marketing decision I make and are the reason for my recent success.

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Josh Arguello HeadShot
Years of Experience
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About Me

As a digital marketing professional with over 5+ years of experience, I have a strong background in a variety of marketing techniques and strategies. I am currently the Digital Marketing Manager at Children’s Home and Aid, a nonprofit organization located in Chicago, where I am responsible for overseeing all aspects of the organization’s digital marketing efforts.

In the past, I started my own marketing agency, which allowed me to gain experience in relationship management and business strategy. I am skilled at developing and implementing successful marketing campaigns, and I have a deep understanding of PPC Ad campaigns, website design, and video marketing.

I am passionate about using my skills and experience to help organizations achieve their goals and drive engagement and growth. I am always looking for new ways to stay up-to-date with the latest marketing trends and best practices, and I am committed to continuous learning and professional development.

In my current role, I’ve been a project lead on a complete website redesign project, I was heavily involved in selecting the design firm to lead this $100,000 project. I have also been a lead on an $80,000 CTA Ad campaign, which required me to develop and execute a successful strategy to drive engagement and growth throughout the Chicagoland area.

In addition to my experience in managing and implementing marketing campaigns, I also have experience in managing and motivating junior team members. I am confident that my expertise in digital marketing and my passion for helping organizations succeed makes me a valuable asset to any team.

Expert

Experience

December 2021 - Present

Children's Home & Aid

Chicago, IL

Digital Marketing Manger

Children’s Home & Aid’s mission is to advance the well-being of children by investing in families to disrupt the systemic and multi-generational cycle of racial, social and economic inequality.

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, website development, email, social media, and display advertising campaigns

  • Develop effective and creative marketing and communication strategies and operational plans that are progressive and support organizational growth

  • Own the content calendar and publishing schedule, including social media

  • Run reports in tools like google analytics and all social media platforms, then present an analysis of content performance (ROI and KPIs)

  • Build and enhances internal and external partnerships

  • Skilled in managing numerous simultaneous projects with tight deadlines and defined targets in a fast-paced environment with changing needs and priorities

  • Experience in managing and motivating junior team members
May 2019 - Present

Incubator LLC

Chicago, IL

Marketing Manager

A Chicago-based tech company bringing advanced automation & machine-learning products to the customer authentication, legal tech, international food, & other industries.

  • Solely responsible for delivering marketing solutions that help drive sales, attract and retain customers, and build a solid corporate brand for Incubator and it’s start-ups.
  • Create eye-catching videos that help tell stories that serve marketing and business development efforts. (100+ support videos)
  • Create/edit Incubator‘s websites creating a user-friendly, visually appealing experience.
  • Learned every application (10+), across 4 different industries to understand key features and the best methods for promoting each.
  • Provided constant support to customers about products, prices, technical issues, new features, and providing product demos.
  • Technical Support (IT): Tier I & II tasks for Incubator and attached Law Firm.
Oct. 2018 - Present

Middle Ad Man

Los Angeles, CA -> Chicago, IL

Founder & Chief Executive Officer

The fastest-growing Digital Marketing Agency in & around the Chicagoland area.

  • Established company culture, vision, goals, and objectives.
  • Spearheaded website development from inception to completion.
  • Lead and direct my forward-thinking marketing team, providing creative direction.
  • Create customized marketing solutions for clients, by analyzing marketing conditions to determine opportunities for growth.
  • Develop effective marketing solutions from the ground up including but not limited to: Facebook, Twitter, Instagram, TikTok, Snapchat, etc.
  • Provide corporate communications including but not limited to the annual reports, press releases, presentations, professional articles, website content, and ad copy.
Nov. 2015 - May 2018

Eastern Illinois University

Charleston, IL

IT Support Technician

A walk-up help desk environment for technology-related questions and solving any personal computer issues.

  • Troubleshoot software, hardware, network issues & peripherals
  • Removal of viruses/malware, software upgrades, and installation
  • Installation/reinstallation of OS, PC Imaging, and configuration
References

Recommendations

 

Josh is an enthusiastic and passionate digital marketing strategist. He finds ways to merge traditional social media practice with real-world innovation, engaging followers and expanding the audience with fresh design and structure, both for social media and digital spaces. He is also adept at pulling data and analytics to strengthen and bring clarity to campaigns. And when he comes from behind the screen, he is a compassionate and kind human who truly cares about the work he does and the people it impacts. Five stars stars ⭐

 

Creative. Insightful. Mission-Driven. When it comes to digital marketing and communications, Josh is the real deal. In our time together at Children’s Home & Aid, Josh has led the reimagining of our social media engagement and a full website redesign. I’ve seen him partner successfully with staff at all levels within the organization to launch new campaigns and grow current initiatives across multi-media platforms. His graphic design, understanding of usability, and video expertise have ushered in a fresh perspective, guided by best practices and backed with metrics, to increase our agency’s reach with families, donors, and other external stakeholders. In his role as Digital Marketing Manager, Josh mentors our communications interns and serves as a thought partner to program staff and leadership throughout the state. He has demonstrated the ability to juggle multiple projects and deadlines while easily navigating our agency’s fast-paced environment from a remote setting. If you want to take your team’s vision to the next level, Josh is the person to bring aboard. I can’t wait to see what this fantastic collaborator and strategist achieves in the years to come.

 

Josh is an engaged and thoughtful colleague with extensive experience in marketing, communications, building brands, supporting creative direction, and growing social media markets. He is a solid listener when it comes to providing feedback, understanding ways to build brands, and is in his prime when he is innovating. Over the time he has worked at the agency he quickly came to understand the different priorities of each department and team. Josh is always responsive to client/donor and agency needs and juggles a significant number of projects for Children’s Home & Aid. As the agency spans the entire state, Josh is patient and deliberate when it comes to determining need and developing resources, as well as ensuring each region has the tools they need to succeed as we continue to work in virtual and hybrid environments. In his time here, he has led a city-wide CTA marketing campaign from start to finish that directly led to significant publicity through bus ads. Josh assisted with the development of the creative concept, producing the ads, and coordinating ad placement. His leadership and management ensured the team met goals and deadlines. Josh has a keen eye for detail in his work, and that was particularly evident in this campaign. Every experience I have had working with Josh, I have seen finesse, empathy, and natural ability to assess the needs of the people he works with. Josh understands how digital marketing has advanced in the past several years and has elevated the way that the agency communicates the work we do with all audiences, young and old. Given the ability to continue being creative and take on more opportunities, he will thrive in any workspace.

College

Education

Eastern Illinois University - Charleston, IL

Bachelor's Degree: Corporate Communications

Minor: Marketing

Student Clubs:

Entrepreneurship Club, Sports Management Club, Student Investment Society

Member of Delta Tau Delta Fraternity

Fraternity Involvement:

Apparel Chair, Recruitment Officer, Philanthropy Chair, Sargent at Arms, Social Chair. Flag Football & Basketball Team Captain (Intramurals) 

On-Campus Job: IT Support Technician 

My Skills

What I Do

Web Design

Design, Update, Maintain, Troubleshoot, Optimize, Search Engine Optimization, etc…

Websites set the foundation for digital success.

Video Marketing

Promotional Videos, Support Videos, Overview Videos, Company Logo Stings, YouTube Channel Management, etc… (Adobe Premiere Pro + After Effects)

Social Media Advertising (PPC)

Platforms like Instagram, Facebook, Twitter, Snapchat, Linkedin, and TikTok can dramatically increase exposure and interest in your company.

 

Customer Support & IT

Support Calls, Emails, Website Forms, Social Media DM’s, PR, Product Demos, etc… Also, Fix Tier I & II Tasks IT Tasks.

Featured Works

I’ve helped some amazing companies & startups launch, rebrand, redesign, and get to market!

Websites I've Created

Website Design

Anthony’s Collision Center

Website Design

EffortlessLegal

Website Design

Impeccable Wraps

Website Design

Incubator LLC

Website Design

Konfirmi

Website Design

Middle Ad Man

Website Design

Rudi Coder

Website Design

Rudi Gourmand

Website Design

Sabrina’s Gaming Cafe

Website Design

Sandlot Sports

Website Design

Tightest Tummy

Website Design

Wizard Of Ink

Website Design

Facebook Ad Accounts

PPC Ads

Play Video

Tightest Tummy Ad Account Video

Facebook Ad Account Overview

Tightest Tummy High Converting Ad

Example of Advertisement

Tightest Tummy Ad Account - 30 Days

Facebook Ads Manager

Tightest Tummy Shopify - 30 Days

Shopify Dashboard 

Impeccable Wraps Ad Account Video

Facebook Ad Account Overview

9 Website Leads with only $43 spent = $4.80 Per Lead

Average Full Wrap Cost ≈ $3,500 x 9 (leads) = $31,500

Potential ROI: 73,155.81%

Impeccable Wraps Ad Account Video

Facebook Ads Manager

9 Website Leads with only $43 spent = $4.80 Per Lead

Average Full Wrap Cost ≈ $3,500 x 9 (leads) = $31,500

Potential ROI: 73,155.81%

Video Marketing - 100+ Videos

YouTube Channels

EffortlessLegal YouTube Channel

Konfirmi YouTube Channel

Personal YouTube Channel

RudiCoder YouTube Channel

Contact Information

Contact Me

Always open to learning more about any/all marketing opportunities! Reach out anytime.

Call, Text, Email, Form Below

Contact Me Anytime

    © Josh Arguello. 2021